Boggi Milano - Moksha

Boggi: Revolutionizing Footwear Shopping with Hyper-Realistic 3D and AR

About Boggi Milano

Founded in 1939 by Paolo Boggi, Boggi Milano opened its first men’s clothing and accessories store in Monza. Today, the brand has over 220 stores in 58 countries worldwide, expanding across Europe, Asia, the Middle East, Russia, and South America.

THE CHALLENGE

Bridging the Gap Between Online and In-Store Shopping

Boggi Milano aimed to strengthen its omnichannel strategy by providing a seamless shopping experience both online and in-store. The brand wanted to bridge the gap between digital and physical shopping, ensuring customers experience the same level of service regardless of the platform.

To achieve this, Boggi wanted to enhance the online shopping journey by incorporating 3D and Augmented Reality visualizations of their iconic footwear lines, allowing customers to interact with the products more closely and confidently before making a purchase.

THE SOLUTION

Hyper-Realistic 3D and AR Integration

To address Boggi’s needs, we integrated Moksha’s 3D DAM & Viewer with AR functionality into their eCommerce platform using an iframe.

Products are initially displayed with 2D images that showcase multiple views of the footwear. Above each image, an overlay icon allows users to switch to a 3D visualization via a pop-up for a more immersive product experience.

The 3D models were created from scratch, based on still-life images provided by the client. This process included over 70 SKUs, featuring iconic products such as the Willow sneakers made from recycled polyester, suede and polished leather loafers, and various classic footwear models in multiple color variations.

THE RESULTS

Immersive Product Interaction for Increased Customer Trust

Boggi Milano’s customers now have the ability to explore every detail of the footwear using Moksha’s 3D DAM and AR Viewer. They can zoom in to see the materials, laces, stitching, and soles, and rotate the shoes 360° to view them from all angles, giving them a better sense of the product’s quality. Also, the AR feature allows customers to see the shoes in their own space, directly from their mobile or desktop by clicking the AR icon.

This interactive experience keeps customers on the product page longer, making them more likely to buy and reducing the chances of returns. Boggi Milano has improved customer engagement and increased confidence in online purchases, resulting in higher conversion rates.

See for yourself

You’ve seen the results. Now try it yourself.
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