How 1801&Co on Etsy doubled sales thanks to Moksha Product Customizer
Etsy is the marketplace where artisans and creatives find a place to sell and make known their products and their art. If you design your own products, make them customizable and the orders begin to increase, there is only one thing you have to do: optimizing the work by reducing manual work. And that’s exactly what 1801&Co did by choosing Moksha Product Customizer for its shops on Etsy and WooCommerce.
Before choosing Moksha, the 1801&Co team was overwhelmed by customer requests for product customization. Then, there are also particular customers, with special needs, with whom you have to spend a lot of time discussing before finding the final design.
About Custom Laser Imaging
Custom Laser Imaging is a company specializing in laser imaging which uses diode laser technology to enable customers to create and customize some type of media, especially tumblers and mugs. The company launched its online business in 2022 looking for easy-to-use and value-for-money Product Customization software.
“We do laser imaging using a diode laser. We customize whatever our customers want. We do a lot of tumblers and a lot of cups, but we also do plaques, key chains, dog tags and any variety of media that we can come up with.”
Don Cook – Owner of Custom Laser Imaging
THE CHALLENGE
Manual work was drowning 1801&Co
One of the problems to be solved in any company is the reduction of manual work. Even more if you sell customizable products. In this case, you can put most of the work into client’s hands, leaving him to create desing by himself.
Before choosing Moksha, the 1801&Co team was overwhelmed by customer requests for product customization. Then, there are also particular customers, with special needs, with whom you have to spend a lot of time discussing before finding the final design.
“While our team was stretched thin with custom design requests we wanted to be able to offer our clients another alternative. Many of our clients also were very particular and we had an inkling they would have just preferred to do it themselves. Partnering with Moksha allowed us to give this option to our clients.”
Amanda Cameron – Owner
1801&Co started looking for a tool to lighten the team’s work.
THE SOLUTION
Ease of use e and ease of setup of the platform
Custom Laser Imaging was looking for Visual Product Customization software that was easy to use for customers and also able to simplify and automate manual work associated with design processes.
After testing many alternatives on the market, Custom Laser Imaging found the solution it was looking for with Moksha. A tool that is easy to set up, customer-friendly and able to solve customer pain points related to custom product previews.
“We went through several different variations. Some of them were very time-consuming and tedious. I spent on two different types of similar products probably around 60 hours plus of just development time. And at the end of it never felt like we really delivered something that was easy to use for the customer.”
Don Cook – Owner of Custom Laser Imaging
THE SOLUTION
An intuitive & user-friendly tool
A product customizer must make customization easy and intuitive, not only for the seller but also for the customer. This is one of Moksha’s added values, compared to other solutions.
“We tried other solutions before Moksha. They were very cumbersome and difficult to work with. They were not intuitive or user friendly at all. On the contrary, Moksha is intuitive and user friendly on both ends – for us and our clients.”
Amanda Cameron – Owner
A responsive and helpful support team
1801 & Co immediately realized that Moksha Visual Product Customizer was the tool they were looking for: easy to use, continuously updated and with a responsive and helpful support team.
“I knew pretty quickly the software felt different. It felt intuitive and in the first couple times I talked with the Moksha team I could tell they were dedicated to continuing to make the product even better. Updates and feature expansions are frequent and the support team is fast to respond. Moksha’s team is really dedicated to how their users are using the software and making sure that it actually functions properly to be user friendly for the user’s client. That is what I was looking for.”
Amanda Cameron – Owner
THE RESULT
1801&Co immediately saw better results using Moksha. With a tool capable to put power into the hands of customers, the team can focus on the most important tasks while spending less time discussing with the customer.
“Moksha allows our team to focus on what they love, which is designing. Without the pressures of doing it individually for each client. Our team can design freely as they feel inspired and then put those designs out there as templates to hopefully inspire our clients.”
Amanda Cameron – Owner
This results in satisfied customers, happy to use a cutting-edge tool that allows them to have fun creating the design they want.
“How much our clients actually love just doing it themselves! We receive feedback all the time on how much fun they had and it was such a cool feature.“
Amanda Cameron – Owner
Work automation allowed 1801 & Co to cope with the increase in demand and to double sales.
“We have a lot more sales! Because we aren’t having to work on each design individually with our clients we have been able to keep our prices very low and take on a higher order volume than we could have before. Since using Moksha our revenue has doubled. Our team has been able to focus on the pieces of the business they love which has shown in our growth. Our team is overall much happier and so are our clients!“
Amanda Cameron – Owner
See for yourself
You’ve seen the results. Now try it yourself.
Tell us your needs, and we’ll handle the rest.