Bridging the Gap Between Online and In-Store Shopping
Boggi Milano aimed to strengthen its omnichannel strategy by providing a seamless shopping experience both online and in-store. The brand wanted to bridge the gap between digital and physical shopping, ensuring customers experience the same level of service regardless of the platform.
To achieve this, Boggi wanted to enhance the online shopping journey by incorporating 3D and Augmented Reality visualizations of their iconic footwear lines, allowing customers to interact with the products more closely and confidently before making a purchase.
About Boggi Milano
Founded in 1939 by Paolo Boggi, Boggi Milano opened its first men’s clothing and accessories store in Monza. Today, the brand has over 220 stores in 58 countries worldwide, expanding across Europe, Asia, the Middle East, Russia, and South America.
Boggi combines innovation, technology, sustainability, and style, using high-performance materials to meet the needs of the modern man without sacrificing design.
THE SOLUTION
Hyper-Realistic 3D and AR Integration
To address Boggi’s needs, we integrated Moksha’s 3D DAM & Viewer with AR functionality into their eCommerce platform using an iframe.
Products are initially displayed with 2D images that showcase multiple views of the footwear. Above each image, an overlay icon allows users to switch to a 3D visualization via a pop-up for a more immersive product experience.
The 3D models were created from scratch, based on still-life images provided by the client. This process included over 70 SKUs, featuring iconic products such as the Willow sneakers made from recycled polyester, suede and polished leather loafers, and various classic footwear models in multiple color variations.
