Original People: achieving 100% sales growth and significantly reducing bounce rate with Moksha
In today’s fiercely competitive market, providing an exceptional Customer Experience is essential to maintain a competitive edge. That’s why Original People, a Spanish company specializing in gadget and gift personalization, has opted for Moksha Visual Customizer to expand the customization options they offered on their website and achieve greater Customer Satisfaction.
About Original People
Original People is a company born in Spain in 2013 specializing in selling custom products of every type, from mugs to wine tumblers. They operate mostly in Europe and UK with the aim of offering a new tailored Shopping Experience through the power of product customization.
“We’re, I wanna say startup, but we’ve been selling personalized products now for nearly 10 years. Our products are, are mugs, bottles, all these types of products which we sublimate.”
Fabian Svensson – Full-Stack Developer @Original People
THE CHALLENGE
Boosting online sales
Original People is a company specializing in the online selling of custom products. They launched their e-commerce platform in 2013, but they didn’t experience a significant boost in sales until this year.
Prior to implementing Moksha, they were struggling with a decline in sales, which prompted them to innovate their offerings and become more flexible in the customization options they provided.
“Before choosing Moksha, we were hitting a bit of a low in terms of sales. We needed to innovate and offer more customization options”.
Fabian Svensson – Full-Stack Developer @Original People
Offering more customization options
All the products in Original People’s catalog are customizable, but until they began using Moksha, they had limited options for personalization.
They recognized the importance of offering more customization features, as many customers were unable to incorporate their own images, designs, and text into the products to truly make them their own.
“All of our products are personalized and, until we began using Moksha, we were quite limited in terms of our personalization. We wanted to be able to offer our customers more personalization.”
Fabian Svensson – Full-Stack Developer @Original People
THE SOLUTION
A Visual Customizer with 3D & AR features
After exploring different alternatives in the market, Original People found Moksha, and it was love at first sight. Moksha added numerous customization options to Original People’s catalog, allowing customers to create their own products with 100% customized designs.
Moreover, Moksha is not just a Visual Customizer: it provided the company with the ability to showcase their products in 3D and Augmented Reality, enhancing the Shopping Experience and increasing confidence and conversions through improved product visualization and a more enjoyable experience.
“The fact that we’re able to show our products in 3D and AR is really an amazing feature. Our customers can actually see their products on their screens, both in 3D and in Augmented Reality, so they can really get a feeling for what the product is. And then it’s very nice to be able to spin the product around, really see it from different angles. And Moksha has a fantastic tool that allows you to upload your 3D models and also play around with the lighting and the colors so that you can really show your product exactly the way it is in reality. This is fantastic because it makes the customers much more confident when they have to take that decision to actually order the product because they know exactly what they’re going to get.”
Fabian Svensson – Full-Stack Developer @Original People
A Support Team always available
Original People doesn’t use CMS platforms, which is why they opted for integrating Moksha through API integration. The company’s team managed the process independently, with the constant support from Moksha’s Customer Care team. Thanks to their high-quality support, the tool was implemented smoothly in approximately two days and became functional right away.
“We had to integrate with Moksha via the API, using their authentication tokens and it took just a couple of days. But, most importantly for me is the fact that the Moksha support is always available and answers you within just a couple of hours, and they do basically everything they can to help you out very quickly. And I really can’t stress enough how helpful they’ve been with any type of issue that we’ve had, even feature requests, anything regarding the setup and our account and so on.”
Fabian Svensson – Full-Stack Developer @Original People
A flexible and easy-to-use interface
In addition to the seamless implementation and the 3D & AR capabilities, Original People also highly valued another aspect of Moksha: its clean and fresh user interface.
Compared to other tools and competitors, Moksha offers a modern user interface characterized by its simplicity, allowing users to easily create their custom products. Moksha ’s interface is intuitive and straightforward, requiring no specific skills to use.
This makes it a lot easier for customers to order custom products and it significantly has reduced Original People’s bounce rate.
“Some of our competitors that we’ve seen, such as SaaS and so on have good personalization, but the UI tools are just not that clean, not that fresh. I think Moksha really offers that simplicity and just modern UI that makes the tool look really nice and makes it very intuitive to use. That of course makes it a lot easier for customers to order and it significantly has reduced our bounce rate.”
Fabian Svensson – Full-Stack Developer @Original People
THE RESULTS
6x monthly orders: enhanced efficiency, no extra staff
The most significant result achieved by La Fabrique à Sachets with Moksha? No longer spending precious time on time-consuming manual operational tasks to create custom designs, allowing the small team to focus on the strategic development of the business. In numerical terms? From 100 to 600 monthly orders without having to hire a person solely to manage the custom orders!
“At the beginning, we were like two people on the brand. We had to manage the strategic development and all the other mission that a little business needs. And we had at the same time a lot of operational manipulation to do on customer design. So we had a lot of time thanks to Moksha to be able to think our business and not to manage our designs customer design. And we start with maybe 100 orders a month. And now we have maybe 500, 600 orders a month. So it helps us to keep growing without managing a person only to manage the orders. This is a very good point.”
Marie Boudehen – CEO La Fabrique à Sachets
Sustainable growth fueled by Pay-as-You-Grow approach
Another important milestone highlighted by La Fabrique à Sachets concerns the type of investment made to adopt software like Moksha. Before choosing Moksa, La Fabrique à Sachets was considering creating in-house customization software. The investment would have been very high.
Moksha, on the other hand, for a minimal monthly investment, has allowed the business to grow constantly with a pay-as-you-grow approach. For example, in big season orders, the cost will be higher, while during the low season, the cost will be more contained, depending on the orders.
“And the other good point is that we didn’t need to pay a big amount to get this software because we pay as we grow. It’s a very good point to be able to grow and to continue to grow now, three years after that, after we start and still paying as we grow. Moksha is really strategic partner to grow and to keep time for us since three years now.”
Marie Boudehen – CEO La Fabrique à Sachets
Improved Customer Satisfaction through real-time customization and previews
With Moksha’s live product customization experience, customers can see directly while creating their personalized seed pack what the final result will look like. This was very important for the company because often, when dealing with gadgets for special occasions, people need to see what they will look like to be certain of their choice.
With Moksha, customers can choose customization options live and see how the product changes with different options. This real-time experience has significantly increased customer satisfaction.
“The other good point is that our customers can go to our website and now, thanks to Moksha, they can see directly as they customize what will be the visual of their product, which is the best part of the software. We work a lot with couples that need to have a very good design because it’s a very important product for them because it will be their wedding. With Moksha is easy!”
Marie Boudehen – CEO La Fabrique à Sachets
See for yourself
You’ve seen the results. Now try it yourself.
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